I’m the co-founder of SmartSites—a 9x Inc. 5000 fastest-growing digital marketing agency. Over the years, I’ve helped build and scale more than 1,000 brands. In this session, I’ll share the hard-earned lessons on what truly drives growth—and what’s just hype. I’ll break down the myths, challenge outdated “best practices,” and reveal what actually works today, backed by real examples and data. We’ll cover SEO, email & SMS, social, and paid media. I’ll talk about growth from both the agency-side, and the client-side. No fluff—just actionable insights, tested strategies, and honest stories from the front lines of digital growth.