Monthly State of Search Meeting

Exploring the Digital Mastery of Dr. Kyle Allison: The Doctor of Digital Strategy

Join us in this enlightening journey as we delve into the world of Dr. Kyle Allison, revered as ‘The Doctor of Digital Strategy’. With over two decades of unparalleled expertise in e-commerce, digital analytics, and digital marketing, Dr. Allison stands as a beacon of innovation and strategic prowess.

Professional Highlights: Pioneering Digital Strategist: Witness Dr. Allison’s remarkable journey across top retail giants like Best Buy, Dick’s Sporting Goods, and the Army and Air Force Exchange. Discover how his groundbreaking strategies in digital marketing and e-commerce have reshaped these organizations. Data-

Driven Brilliance: Learn about his commitment to leveraging data insights for strategic decision-making and his adept management of digital teams across diverse business sectors, including private, public, and government domains.

Holistic Approach: Understand Dr. Allison’s unique capability to blend technical and creative facets of digital marketing, enriching his work in all digital channels like B2B, B2C, and DTC. Academic Contributions: Educator and Mentor: Experience Dr. Allison’s passion for academia as he imparts knowledge in digital marketing and related fields at prestigious universities such as Wake Forest University, University of Texas at Dallas, and more.

Curriculum Developer: Get insights into his role in shaping academic programs, creating innovative courses, and mentoring doctoral candidates. Authorship and Publications: Bridging Theory and Practice: Explore Dr. Allison’s significant literary contributions to the field of digital marketing and e-commerce, including his Quick Study Guides, textbooks, and professional trade books, known for blending academic theory with practical knowledge.

Educational Background: A Scholar’s Journey: Trace the educational path of Dr. Allison from his Bachelor’s in Communication Studies to his Doctorate in Business Administration, showcasing his comprehensive understanding of both business and communication. Explore More: Visit to dive deeper into Dr. Allison’s latest works, publications, and his extensive portfolio, capturing the essence of a true digital strategy maestro.

Closing Remarks: This video is a must-watch for anyone keen on understanding the evolving landscape of digital strategy, taught and practiced by one of the most distinguished experts in the field.

It doesn’t matter today what your job title is in digital marketing. To increase your value to your employer to your clients, and to yourself, you need to know what all the moving parts are.

Attending a digital marketing conference and meetings can help boost your knowledge and know-how, but sometimes a full day’s worth of learning can be overwhelming. You can now get the same value at a tiny fraction of the cost, and without any of the hassle. Attend every State of Search by DFWSEM event this year and you will effectively have attended a conference without trying to cram all that knowledge into your brain in less than 24 hours.

And there is no sacrifice of speaker quality. Every one of these presenters have spoken at places such as Pubcon, MozCon, and SMX. Need more convincing? Check out speakers from past years.

State of Search Conference 2024

October 28-29 2024

Join us October 28-29, 2024 for State of Search, a digital marketing conference like no other. The annual State of Search Conference offers the best, brightest, and boldest place to learn from a Who’s Who in What’s What. Some of the greatest minds in digital marketing, from all over the world, will be sharing their knowledge presented by State of Search by DFWSEM. This year will provide even more actionable intelligence —  whether you’re in-house, in an agency, or in business for yourself.