Martha van Berkel is the CoFounder and CEO of Schema App. Schema App is a software as a service that empowers digital marketers to create, manage, maintain and leverage schema markup with no dependency on IT. Martha spends her days talking with Digital Marketers from Enterprises and Digital Agencies around the world discussing the value of schema markup and strategizing on how they can bring the most value to their clients and companies through the adoption of this advanced SEO strategy, including adding it to analytics!
Prior to Schema App, Martha was a Senior Manager at Cisco Systems responsible for the global online support strategy. During her 14 year tenure, she led global teams and partners with customers internationally to develop and drive adoption for new innovative support products/tools. At Cisco she was known as a disruptor and intrapreneur.
Don’t think that Martha isn’t technical! She has a degree in Applied Mathematics and Engineering, attended MIT for Innovation and Strategy.
Martha is Canadian, lived in the Silicon Valley during the boom and bust, and when not working, enjoys chasing her two kids and rowing.
Why does Martha love State of Search?
I really love State of Search because of how I get to connect with SEOs from a range of different companies in a friendly, easy-going setting. I love the fact that I get to have nerdy conversations throughout the two days, and also with the other speakers. I think the size of the event is perfect for sharing knowledge and making new friends.