Mission (Im)Possible? Creating B2B Opportunities in a Time of Inflation, Recession, and Economic Uncertainty
In this session, B2B marketers will discover proven strategies to not just survive, but thrive – in today’s unpredictable economy. Drawing on real-world examples and 20+ years of agency experience, I’ll share practical ways to uncover new opportunities, protect budgets, and leverage audience relationships, technology, and data to drive measurable results, even in tough markets.
Leslie Carruthers is the founder and president of The Search Guru, a 20-year-old digital marketing agency serving large and enterprise B2B companies. A seasoned internet marketing professional since 1999 and graduate of Ohio University’s E.W. Scripps School of Journalism, Leslie has helped organizations from startups to Fortune 50 brands navigate complex sales cycles and challenging economic conditions. Named one of the Top Women in SEO (2012) and a Top 50 Content Marketing Influencer (2018), she has presented at Content Marketing World, SMX, eTail, the national Direct Marketing Association, LavaCon, and numerous other industry events.
