Jenna Vaccaro is the Director of SEO at Mason Interactive. She has built a long-standing career in SEO, leading strategies for brands across a wide range of industries, from startups to global enterprises. With deep expertise in technical SEO, analytics, and content strategy, she is known for bringing clarity to complex search challenges.
Speaking topics:
The Disappearing Act: How AI Is Hijacking Your Organic Traffic (And How to Track It)
Traffic is shifting, dashboards are confusing, and no one knows where the visits are going. This session shows how to track the traffic AI-driven search engines are quietly sending to your site and prove it in your reporting. You’ll learn how to identify referral patterns from ChatGPT, Perplexity, Copilot, and SGE, tag AI visits in GA4, trace them through user journeys, and connect them back to real conversions, with a simple framework you can use to defend your SEO wins.
SEO Detox: Ditching Dead Tactics and Doubling Down on What Matters
This session cuts through the clutter of outdated SEO busywork and shows what actually drives results in an AI-shaped search landscape. Each “dead” tactic gets busted with real data, then replaced with a modern, high-impact alternative aligned with how search and generative engines actually work today. Attendees will leave with a Stop Doing / Start Doing checklist to clean up their workflows and refocus on the strategies that move the needle now.
