AI ISN’T KILLING SEO – IT’S AMPLIFYING IT: ENSURING YOUR BRAND’S VOICE IS HEARD IN THE AGE OF AI DRIVEN SEARCH
With more than two decades in internet technologies and digital marketing, I began my career co-founding an ISP near Purdue in 1994. After a successful exit, I transitioned to SEO strategy and training for enterprise and publishing clients.
My leadership in SEO at Tribune Publishing enhanced visibility for major news sites like the Chicago Tribune and Los Angeles Times, and I later led international SEO strategy for Disney at ESPN, addressing the unique challenges of the sports media landscape.
Currently, I serve as Principal SEO at Yoast, where I shape plugin development and strategic direction across our suite of SEO tools. I also co-host the “SEO Update by Yoast” podcast, helping to keep the SEO community informed and ahead of the curve.
Beyond Yoast, I consult with organizations seeking SEO and growth strategy support—especially those navigating the rapidly changing AI-driven search landscape.
What I Do:
– Develop cutting-edge SEO strategies for Yoast and its add-ons
– Oversee SEO for major media and enterprise brands
– Speak at SEO conferences around the world
– Advise businesses on digital growth and visibility
Specialties:
– Enterprise SEO, Technical SEO, News SEO, WordPress SEO
– HTML, CSS, PHP, Network Architecture, Information Architecture
– Strategic growth, business development, and digital transformation
