SEO isn’t the only channel that impacts LLM, AI Overview, and SEO visibility. Your affiliate program and doing some basic PR can lift your exposure and result in more coverage. When done wrong it can also cost you money. This hands-on and tactical session walks you through how to use multiple channels to boost your visibility and how to prevent losing money and mis-attributing conversion touchpoints while doing it.
Sherry Bonelli is a Google Business Profile Platinum Product Expert and a nationally recognized local SEO expert and digital marketing professional. She entered the digital marketing world in 1998 when she launched her first ecommerce business selling pregnancy and baby products. Her ecommerce site was selected as one of the top 10 websites by a leading pregnancy magazine, and she appeared on the TODAY Show, CNN, ABC News and other media outlets.
Kymber Heinze is a seasoned expert with over a decade of experience in digital marketing and social media. As the Director of Social Media at Smartsites, Kymber oversees the development and execution of comprehensive social media strategies tailored to each client’s unique goals and objectives. She is passionate about leveraging the power of social platforms and influencers to connect brands with their target audiences in an impactful way. With a strategic approach, Kymber is dedicated to the development and implementation of successful campaigns that drive engagement, build brand awareness, and generate measurable results