TLDR: – ran Bing Webmaster Tools, ran SEO for MSN, on the team that launched Schema.org, authored two books w/McGraw-Hill, ran Bruce Clay Inc., worked for Caesar’s Palace, builds guitars as a hobby
Duane Forrester is the Vice President of Industry Insights for Yext, leading industry outreach, evangelism and authorship for the company. Between Microsoft and Yext, he was the VP, Operations with Bruce Clay, Inc, where he lead the operations for organic and paid search, social, content and design.
Prior to moving to BCI, he was a Sr. Product Manager responsible for Bing’s Webmaster Program, focused on helping small, medium and enterprise businesses improve their digital marketing efforts and part of the team that launched Schema.org. Previously, he was an inhouse SEM running the SEO program for MSN in the US & Americas. He’s also the founding co-chair of SEMPO’s In-House SEM Committee, was formerly on the Board of Directors for SEMPO and is the author of two books: How To Make Money With Your Blog & Turn Clicks Into Customers.
Duane has written for publications ranging from SearchEngineLand and DuctTape Marketing, to Entrepreneur Magazine, the New York Times and Inc. He actively advises startups and large corporations, and even spent time advising the staff who maintain the White House’s websites.