David Ogletree has been doing PPC and SEO since 2003. For the last 3 years he has been in charge of PPC for Army Surplus World, a local brick and motor store that sells their products online to the entire US. He increased their revenue from PPC by 200%. They have over 22,000 SKU’s and routinely beat out Amazon and Wal-Mart and keep their ROAS above 10:1.
David did a 6 episode podcast on Webmaster Radio called PPC 101 and has been a guest on other podcasts like Good Karma, SEO 101, and Webcolog. He has also been a speaker at Pubcon Las Vegas and Affcon.