About Us

Our Mission

Guide, Educate and Develop Digital Professionals to improve value and trust for their clients, companies and careers.

At DFWSEM (Dallas-Fort Worth Search Engine Marketing Association), our mission is to nurture and foster a thriving community of digital marketers, SEO professionals, and industry leaders by providing cutting-edge education from trusted authorities, networking opportunities, and resources to advance the digital marketing industry. We are committed to equipping professionals with the knowledge, tools, and strategies needed to stay ahead in an ever-evolving digital landscape.

The State of Search Conference, hosted by DFWSEM, serves as the premier event for search marketing professionals, bringing together top experts from around the world to share insights, innovations, and actionable strategies. Our goal is to provide a world-class learning experience that empowers attendees to elevate their skills, grow their businesses, and drive success in the digital marketing industry.

Together, DFWSEM and the State of Search Conference are dedicated to building a strong, supportive, and forward-thinking search marketing community—where knowledge is shared, connections are made, and careers are advanced.

History of State of Search and DFWSEM

Back in February of 2004, Bill Hartzer and Jim Gilbert invited a few folks to an informal meeting to talk about search engine marketing (SEM).

“At that time we didn’t have the vision of an organization,” Bill said. “We invited SEM experts who had spoken at conferences and who were known in the industry, although, at that time, it wasn’t truly an industry yet.”
Twelve whole people showed up. But that’s ok. Even superheroes start small.

“We passed the hat to pay for the room. It might have been $49,” said Jim. “The group took a different direction than what we thought it would. We thought it was going to be very technical, but it became more about education.”

During the first meeting, Jim and Bill distributed a questionnaire in order to get an idea of the makeup of the attendees and found that they came from a broad range of backgrounds. Some were hardcore SEO types, others more sales-oriented, and others focused more on graphics, but everyone in attendance decided they wanted to continue to meet on a regular basis. The group decided that the overall theme of the organization would be to educate the Dallas/Fort Worth area about SEO, SEM, and other TLAs (Three Letter Acronyms).

“It was something that needed to be done,” said Christine Churchill, who has served as both vice president and chair. “Our industry was in its infancy. SEM didn’t come into its own until 2002, so we were lone techies with no one to talk to.”

In April of 2004, Jim developed the first draft of some bylaws. Bill reviewed them and presented them to the group in the much-missed Nedley’s Restaurant. They were approved, elections were held, and just like that DFWSEM had their first board: John Sanchez, president; Christine Churchill, vice president; Jim Gilbert, chairman; Rob Garner, secretary; and Doug Lay, treasurer.

DFWSEM restaurant-hopped for monthly meetings, with John Sanchez elected president in 2005, followed by Tony Wright in 2006. Rob Garner took the helm in 2007 and snagged a permanent meeting place for the organization at the Renaissance Dallas Richardson Hotel.

Past Presidents

The presidential roll call is pretty sweet:

How We Grew

In 2011, the aforementioned Dan spearheaded the first Jingle Mingle. Nine great area organizations came together to host this benefit for the DREAM Fund, raising over $25,000 to “aid colleagues in Texas, Oklahoma, New Mexico, Arkansas and Louisiana facing an unexpected medical emergency or life crisis and in need of emotional support and financial assistance.” Because heroes help when bad things happen to good people.

In 2012, DFWSEM hosted its first full-day conference, organized by Mark Barrera, at the Hyatt Regency North Dallas hotel, new home of the monthly meetings. State of Search was off and running on a whole new level.

According to Mark, “DFWSEM had been holding our State of Search meeting each year where we invited speakers from Bing and Google to talk about the state of the industry. We felt this would be a great way to transition into a full-day conference. I came up with a plan and took it to the board in early 2012. They felt that the time was right and they let me take it from there.”

By 2015, State of Search was the premiere digital marketing conference in the southwest, attracting keynote speakers like Duane Forrester and Rand Fishkin. 2016 featured more badassery, with keynotes from Danny Sullivan, Maile Ohye, and Will Reynolds.

How We Continue

DFWSEM, now known as State of Search by DFWSEM, was the first search engine marketing support organization in the U.S. It remains the longest-standing group and now meets monthly on Youtube for the World to Watch and still has an annual conference. So keep an eye on this space. There’s more superheroism to come. Possibly even spandex and capes.

Current Board Members