“Branding” is the single element of marketing that business people understand the least. That’s unfortunate, because having a unified, concrete and thoughtful approach to your company’s brand can make all of your marketing better. There’s also talk about how big brands get favored on search – but the facts will tell you big brands do the right things to show up high in search. There’s no favoritism, just good marketing. I’ll show you how to treat your business like a big brand.
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