7 Fun Things to Do During State of Search

How to experience Texas like a true Dallasite

Dallas night skyline
Beyond a breathtaking skyline, Dallas offers a variety of activities for out-of-towners

Hear that? It’s the buzz about State of Search, the premiere search marketing conference in the South, happening this November in Dallas. The digital marketing conference promises a great lineup of speakers, delicious places to eat, and an easy way to get around town for free! But what is a State of Search attendee to do when the sessions end?

There’s a Texas-sized dose of things to do in Dallas (after all, it’s called “Big D” for a reason), but for those of you who want a sample of the best Dallas has to offer, you definitely want to check out these hot spots.

1. Dallas Museum of Art

Though their current campus has only been around since 1984, the DMA has been around for over a century, establishing itself as the art museum to visit in Dallas. According to their mission statement, the DMA “promotes research, dialogue, and public participation, helping to reveal the insights of artists from every continent over the last 5,000 years.” And the best part? It’s 100% FREE! There are paid exhibits, of course, but Dallas set a national precedent by becoming the first art museum in the country to offer free general admission (just one more reason why Dallas is awesome).

Oh, and the DMA is just one segment of the greater Dallas Arts District. If you have the time, you should check out these other great venues.

2. Dallas Zoo / Dallas World Aquarium

If art isn’t your thing, maybe animals are! There are two great places in Dallas to unleash your inner child — the Dallas Zoo and the Dallas World Aquarium. You really can’t go wrong visiting either campus, as both take you on an adventure across the world with their incredible animal exhibits. The Dallas Zoo has their epic Giants of the Savanna exhibit (elephants and giraffes!), and the Dallas World Aquarium lives up to its name with a massive 20,000 gallon tank featuring a walk-through tunnel.

Perot Museum of Nature & Science
The Perot Museum features five floors and 13 exhibit halls of natural history and science, including a life-size model of Tyrannosaurus Rex

3. Perot Museum of Nature and Science

The Perot Museum is the latest and greatest museum in Dallas, combining the former Dallas Museum of Natural History, the Dallas Children’s Museum, and the The Science Place into a central hub of nature and science. Located in an impressive new building between downtown and uptown Dallas, the museum features five floors of exhibits and activities, including an outdoor plaza and a massive IMAX theatre. It’s definitely a place you don’t want to miss.

4. Undermain Theatre

For those of you who would prefer a lower-key experience while visiting Dallas, the Undermain Theatre is a must. Founded in 1984, the theatre is literally under Main Street in Dallas, forcing the company of artists to build sets and perform around the basement’s multiple support columns. It sounds inconvenient, but the location gives the theatre’s productions a uniquely intimate atmosphere, where each member of the audience experiences the play differently from their own (literal) points of view. Attendees of State of Search are also in luck, as the theatre is debuting a regional premier of The Night Alive on the 17th by Conor McPherson.

Sixth Floor Museum at Dealey Plaza
Learn about President Kennedy’s assassination from the actual location of the shooter at The Sixth Floor Museum at Dealey Plaza

5. The Sixth Floor Museum at Dealey Plaza

Located on the 6th and 7th floors of an early 20th-century warehouse, The Sixth Floor Museum is a must-see for any and all history buffs. You will learn all about the assassination of President John F. Kennedy via more than 45,000 original photographs, videos, documents, and artifacts. There’s also free audio guide to take you on a journey through JFK’s life and legacy, and the 7th floor there’s a “photo mosaic” composed of roughly 5,500 image tiles from the Dallas Times Herald.

6. Deep Ellum Brewing Company

Perhaps animals and the arts just aren’t your style. Maybe you’d rather tour one of the best breweries in Texas? Thankfully, Deep Ellum Brewing Company is right next to State of Search’s venue! Tours are on Thursdays and Saturdays, so they don’t quite line up with the State of Search schedule, but if you’re planning on coming into town early, or hanging around for a mini vacation afterward (let’s be honest, who wouldn’t want a vacation in Dallas?), you should definitely check this place out — if only for the fresh drinks!

7. Dallas Comedy House

Last, but certainly not least, is a place where you can laugh until your sides hurt. Like Deep Ellum Brewing Company, Dallas Comedy House is conveniently located in Deep Ellum, making it the perfect go-to venue for State of Searchers (yes, that’s what we’re calling you now). And for all you brave comedians out there, swing by on November 17th where you can partake in the Free Improv Jam Session and Open Mic night!

This list is just a handful of places to see and visit while you’re staying in Big D, and we hope you get a chance to visit at least one of them while attending State of Search.

Are there any other Dallasites in the audience? Let us know your favorite places in the comments section below, or tweet them to us at @DFWSEM.


Timothy Huneycutt is the SEO Coordinator at DealerOn, Inc., where he helps beef up his clients’ sites to rank well in Google Search. When he’s not neck-deep in reports, he enjoys reading, writing, and binging shows on Netflix (are there any Whovians in the house?). For more fresh insights in all things SEO and nerd-culture, you can follow him on Twitter – @Timotheous128


Image credits: Dallas night skyline (Wadems), Perot Museum (kevin1086), and Sixth Floor Museum (Alison) images used with permission via Creative Commons BY-SA 3.0.