Kane JamisonPart of the problem with saying “create great content” is that it’s never backed up with examples of what great content really looks like. In this presentation, Kane will walk through a number of examples of content that was done “OK”, and then highlight similar content that was done “Great” and highlight the differences between them. You’ll walk away with concrete visuals of what great content looks like, and why it’s better. Kane will cover content examples across the entire customer lifecycle and sales funnel, from visibility to engagement to conversion to retention. 

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