Auto-play video, Atlas ad serving, local awareness ads, optimized CPM bidding, custom audiences, app install and engagement ads, stickers… The list of Facebook changes is unquenchable.
Then add in Facebook’s push into mobile via the Facebook Audience Network, the messenger app, 3rd party data integrations, and WhatsApp.
65% of Facebook’s traffic is mobile and they have 6 ways for you to engage with customers in mobile. Can you name all six of them? If you don’t know them, you’re unable to reach your customers in mobile.
We’ll sort through the latest and show you what really matters.
What do you need to do to have a solid 2015 strategy that won’t go obsolete in 3 months? Get your core building blocks in place and then choose the features and techniques that will make the biggest impact for your business.
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