A lesson in three-letter acronyms, surviving PPC for small-and-medium-sized businesses
Dedicated staff. Marketing budgets with commas (sometimes more than one!) The buffer to fail.
Large brands have it all. In a world of large brands, can SMBs (small-to-medium-sized businesses) compete? During his State of Search presentation, Kirk Williams said though it’ll be tough, SMBs can compete and win against brands.
Stone Temple pilots us into social media’s impact on SEO
Ok, Mark Traphagen doesn’t really hate your tweets. (Unless you’re still tweeting about planking, in which case we’d all like to have a chat with you. Get in touch with your inner Elsa and let it go, friend.) But he does have a bit of insight into how your tweets — and everyone else’s — may be connected to those sweet, sweet SERPs.
Senior Director of Brand Evangelism for Stone Temple, Mark spoke at State of Search on social, SEO and the effect of one on the other. Does social matter to ranking? Well, it depends.
Comic books, croissants, and classic narrative devices
State of Search is a marketing conference, but some things are just too important not to mention. Casey Markee has met Stan Lee, y’all. Twice. In the hierarchy of nerddom, that makes him a knight. To honor this fact he shall be referred to as Sir Casey for the duration of this blog.
Say what you want about her, but we could all learn something from Beyoncé.
She’s a master of her art and creates some of music’s most engaging content, both audio and visual. She understands how the two compliment each other and uses both to give the user an experience like no other.
As he walked out to “Crazy In Love” by Beyoncé, it was clear that Deandre Upshaw had learned a thing or two from her (including how to have the fiercest walk-on of any speaker at State of Search). And we all learned a thing or two from him as he shared his expertise on creating video that users will love.