Matt Umbro shows PPC practitioners how to personalize ads by making them more granular
Everyone says “market to the customer” these days. But how do you market to the customer with a simple PPC text ad and its limited amount of characters?
- DKI (Dynamic Keyword Insertion) but can be problematic.
- Ad extensions are no longer a way to stand out, as they are now a requirement.
With everyone using the same platform, how do you stand out?
Ad customizers, of course!
And Matt Umbro of Hanapin Marketing and PPCChat showed us how.