A lesson in three-letter acronyms, surviving PPC for small-and-medium-sized businesses
Dedicated staff. Marketing budgets with commas (sometimes more than one!) The buffer to fail.
Large brands have it all. In a world of large brands, can SMBs (small-to-medium-sized businesses) compete? During his State of Search presentation, Kirk Williams said though it’ll be tough, SMBs can compete and win against brands.
Find success by taking a different approach with your marketing campaigns
It has been said that the definition of insanity is doing the same thing and expecting different results. This holds truer at no time more than it does when fans at basketball games attempt to distract players on the opposing team while they shoot free throws; many players have learned to tune the fans and the distraction out.
However, Arizona State fans have taken a different approach with their free-throw distraction, called the “Curtain of Distraction”. Each time a player on the opposing team attempts to shoot a free throw, something different pops out from behind the curtain.
DFWSEM doesn’t dream small. When we set out to redefine the regional conference for our industry, an ordinary venue wasn’t going to cut it. Deep Ellum will give State of Search a vibe impossible to generate in the beige box of a suburban hotel with the same old industrial carpet and boring networking. And if you’re reading this, you’re ready for something different.