Find success by taking a different approach with your marketing campaigns
It has been said that the definition of insanity is doing the same thing and expecting different results. This holds truer at no time more than it does when fans at basketball games attempt to distract players on the opposing team while they shoot free throws; many players have learned to tune the fans and the distraction out.
However, Arizona State fans have taken a different approach with their free-throw distraction, called the “Curtain of Distraction”. Each time a player on the opposing team attempts to shoot a free throw, something different pops out from behind the curtain.