SMB PPC FTW: Kirk Williams Shows Small Businesses How To Win With PPC

A lesson in three-letter acronyms, surviving PPC for small-and-medium-sized businesses

Dedicated staff. Marketing budgets with commas (sometimes more than one!) The buffer to fail.

Large brands have it all. In a world of large brands, can SMBs (small-to-medium-sized businesses) compete? During his State of Search presentation, Kirk Williams said though it’ll be tough, SMBs can compete and win against brands.

But how do we even define SMBs?