Search in a Two Algorithm World
Rand Fishkin has strong feelings about things. Bobby Flay. Ticketmaster. How to cook steak. But he feels strongest about search and how it has changed. As DFWSEM’s State of Search initial keynote speaker, he covered all of the above — and the rise of the machines.
Once upon a time
In days of yore, triumphing in search meant optimizing pages for human eyes. The eyes of specific humans, kept in a secret bunker deep beneath Google. Tragically, however, this led to link spam as every SEO in the biz discovered these particular humans thought that sites with reputable links were likely to be better.
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