Yarn Boom Street Deep Ellum

The Yellow Brick Road to State of Search

Light rail and ride share and eFrogs, oh my

Yarn Boom Street Deep Ellum
Deep Ellum will make you forget all about stuffy hotel ballrooms

If you’ve clicked around the site, you can already tell DFWSEM’s State of Search will be unlike typical professional programming. The weirdly-patterned carpets and beige food of a suburban conference center are nowhere in sight. Our Deep Ellum venue is different. Vital. Exciting. But that doesn’t mean it will be hard to get around.  


They don’t call Dallas Hub City for nothing. If you’re flying in from out of town, we have not just one, but two great national airports, DFW and Love Field, both of which have taxis and connections to Dallas’ DART system. DFW even has a yoga studio! Just head to Terminal D, near gate D40, and get your asana in gear. Love Field is no slouch either, at only six miles from downtown and featuring an extensive public art program. No matter how you like to fly, we’ve got you covered.

You can get there from here
You can get there from here

 Light rail

Once you’re here, or if you’re local, getting to and around in Deep Ellum is all about options. Dallas’ light rail DART system keeps adding more connectivity, and we have a stop just five blocks from our Life in Deep Ellum venue. But don’t use the Deep Ellum stop. You want the Baylor University Medical Center stop on the Green Line. Then you have an easy stroll past some of the great public art Deep Ellum has to offer.

Get a bird's eye view on some art
Get a bird’s eye view on some art

Ride sharing services

Feel like letting someone else drive? That can be arranged. Both Uber and Lyft have a presence in Dallas, and their service areas cover everything from the outlying suburbs to the heart of downtown Deep Ellum. Our venue will have blazingly fast WiFi courtesy of the folks at Ellum.net, so there will be no problem connecting to your app of choice.

They have you covered
Uber and Lyft have you covered


And speaking of apps, Deep Ellum parking can be paid for right from your phone. PayByPhone.com has an app available for iPhones, Androids, and even your beloved Blackberry, and they have blanketed the neighborhood with individual spaces and spots in lots. We’ll have some free parking at the venue, too, as well as a couple of satellite lots to keep you close.

There really is an app for that



On top of all of these options, we’ll have eFrogs standing by. They’re cute and quiet and can move you from parking to the venue, around Deep Ellum, maybe even to clubs after cocktail hour and networking is over. You’ll especially love them at night, with the custom LED lights giving them a glow. The drivers all know the history of not only Deep Ellum, but Fair Park and the whole of downtown. Don’t miss out on that opportunity to see more of the city than you ever know from an ordinary conference room.

See the city up close and personal
See the city up close and personal

So forget what you know about wandering through endless hotel hallways and trying to network in cramped lobby bars before trying to choke down yet another meal at a generic chain restaurant. Get around. See the sights. And come back to State of Search recharged for more.

Stephanie_StuderStephanie Studer is a writer, editor, cook, and massive nerd who calls Dallas home. A social and content marketer, she’s deeply in love with all that language can do. She blogs at storytellingforsuccess.wordpress.com, tweets at @Editrix_Steph, and posts entirely too many pictures of dishes she’s made on Instagram. Don’t ask her about ukuleles or comic books unless you have nothing to do for the next several hours.