How to Convince Your Boss to Send You to State of Search

Top 4 reasons your boss should send you to State of Search

Want to go to State of Search on your company’s dime? We’ve listed out four reasons to help convince your boss to do just that.

Of course, you want to attend State of Search. You know about the high caliber of speakers, the incredible educational content, and the fantastic networking opportunities. Not to mention visiting Dallas (known as the tech hub of the Southwest) and meeting the other awesome attendees.

With all of that, who would not want to attend State of Search? The challenge now is: How do you get your boss to pay for it?

The best way to get your boss to pay your ticket to The State of Search is to show them the ROI and value to the company. We’ve highlighted the top four reasons why your boss should send you to State of Search (on the company’s dime).

Conference bargain

The regular price for a ticket to State of Search is $595.00. That price is a bargain compared to the price of other digital marketing conferences of this level which can easily run over $1,500.

Top-notch speakers

Don’t let the price tag fool ya. State of Search is not a “minor league” conference but, because of the quality of its speakers, it’s in the same league as the bigger names you might find in Vegas or New York. This year, our keynote speakers will be some of the top names in search engine marketing, Rand Fishkin (Moz), Duane Forester (Bing), Gary Illyes, Webmaster Trends Analyst for Google Switzerland, and Mig Reyes of Basecamp.

Previous speakers at The State of Search included:

  • Ruth Burr Reedy, BigWing Interactive
  • Bryan Eisenberg, Eisenberg Holdings
  • Sean Jackson, Copyblogger Media
  • Mike Orren, Speakeasy
  • Michael Stancil, Buzzshift
  • Wil Reynolds, SEER Interactive
  • Tony Wright, Wright IMC

Incredible educational content

This is not your typical classroom setting where a professor is feeding you concepts from a textbook. State of Search will host real world digital marketing pros covering five tracks: SEO and Local SEO, Social Media, Paid Media, Analytics & Attribution and Emerging Trends & Tactics. With this much content, you are sure to hear plenty of talks, examples, and discussions to motivate and inspire you to help your company gain a competitive advantage.

Make business face-to-face connections

Another convincing reason to attend a business conference is to network with the speakers and your fellow marketers in person. You have a rare opportunity to make real face-to-face connections over the course of the conference. From the lunch breaks to the happy hour event, you will have plenty of chances to get to know the other attendees amid a fun and inviting atmosphere in Deep Ellum Live.

Because DFW Search Engine Marketing Association is the oldest and largest SEO and SEM association in the country, our members represent some of the best search engine marketing professionals in the industry.

Just imagine the business connections you’ll make in two days during State of Search.

There you have it. Now, go talk to your boss and tell them about the ROI  attending State of Search

  1. Keynote speakers include: Rand Fishkin (Moz),  Duane Forester (Bing), Gary Illyes (Google)
  2. Educational content includes 5 tracks: SEO and Local SEO, Social Media, Paid Media, Analytics & Attribution and Emerging trends & tactics.
  3. Opportunity to network with best search engine marketing brains in the industry