The State of Search agenda is up! We offer the best speakers on digital marketing in the industry – people with real-world experience. And since our conference is presented by a local non-profit, DFWSEM, we are here to serve YOU our friends in marketing.
This year take advantage of our site reviews – we will have a breakout room so you can ask our experts your specific questions!
*This is a “working document” subject to change…
State of Search conference location:
Gilley’s
1135 S Lamar St.
Dallas, TX 75215
Day One Agenda (Monday, Nov 4) | Day Two Agenda (Tuesday, Nov 5)
| South Side Music Hall | Brazos | Lone Star | Jack Daniels |
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| 8:00 – 8:45 | Registration and Breakfast | |||||||||
| 8:45 – 8:50 | Conference Welcome / Opening Remarks – Bart Peters & Bill Hartzer | |||||||||
| 8:50 – 9:30 | State of Search Keynote – Jenny Halasz Your Search Diet: How Not to OverEAT |
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| 9:30 – 9:45 | Day 1 Instructions and Lunch Details | |||||||||
| 9:35 – 9:45 | Break | |||||||||
| 9:45 – 10:15 | Nagendran (Nagu) Rangan – Microsoft SEO – The Search Engines Point of View |
Jesse McDonald – IBM Laying a Stronger Foundation for SEO |
Cameron Gawley – BuzzShift Social Media |
Site Reviews – PPC | ||||||
| 10:15 – 10:25 | Break | |||||||||
| 10:25 – 10:55 | Casey Markee – Media Wyse WordPress SEO Optimization: Beyond Gutenberg |
Justin Liles – Advice Local The technical side of Local SEO |
AJ Wilcox – B2Linked LinkedIn Ads – The B2B Marketer’s Secret Weapon |
Site Reviews – SEO | ||||||
| 10:55 – 11:05 | Break | |||||||||
| 11:05 – 11:35 | Kelsey Jones – Thruline Marketing How to Create a Year’s Worth of Content Ideas in Two Hours |
Damian Rollison – Brandify Optimizing Local Listings with the Google My Business API |
Steven Hammer – Rank Hammer Putting the M back in SEM |
Site Reviews – Local SEO | ||||||
| 11:35 – 1:00 | Lunch – Food Trucks Sponsored by TBD | |||||||||
| 1:00 – 1:35 | Keynote – David Mihm, Thrive Hive – What We’ve Learned from over 20,000 Google My Business Profiles | |||||||||
| 1:35 – 2:05 | Panel Steven Hammer [PPC], Casey Markee [SEO], Michelle Stinson Ross [Social], Justin Liles (Local SEO) State of the Industry Moderator TBD |
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| 2:05 – 2:15 | Break | |||||||||
| 2:15 – 2:40 | Chris Lang – Klean13 Email Inboxing – Your Best Conversion via SEO |
Blake Denman – RicketyRoo The Dwight Schrute Code to Local Link Building |
David Szetela – FMB Media Conquering Google Ads Display Advertising – the GDN Tamed |
Site Reviews – Schema | ||||||
| 2:40 – 2:45 | Break | |||||||||
| 2:15 – 2:40 | Mark Traphagen – Aimclear The Content Mindset: Why Content Must Drive All Your Marketing Channels |
Chris Silver Smith – Argent Media Google’s Quality Scoring for SEO |
Jarrett Shaffer – leftrightlabel Facebook Advertising: Setting Yourself Up for Success – Basic to Advanced Tactics |
Site Reviews – PPC | ||||||
| 3:25 – 3:35 | Afternoon Snack – Sponsor TBD | |||||||||
| 3:35 – 4:05 | Frédéric Dubut – Bing How Search Engines Use Deep Learning to Improve Their Algorithms and Satisfy Users |
Kristine Schachinger – Sites Without Walls Entities, Search, and Rank Brain: How it Works and Why it Matters |
TBD | Site Reviews – Email Delivery & Facebook Ads | ||||||
| 4:05 – 4:15 | Break | |||||||||
| 4:15 – 4:45 | Bryant Garvin – Chamber Media Level Up from a Product Seller to a Brand Builder – Video Marketing |
Arsen Rabinovich – Top Hat Rank Triage and Diagnosis of SEO Issues |
Julie Jones – Five Checks for Better Data Integrity in Google Analytics | Site Reviews – SEO & Content | ||||||
| 4:45 – 4:55 | Break | |||||||||
| 4:55 – 5:45 | Keynote Greg Gifford Topic TBA |
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| 5:45 – 5:55 | Day One Closing Remarks | |||||||||
| 6:15 – 10:00 | Half Time Party!! – Details TBA | |||||||||
Be sure and stay for the Halftime Party – network with your digital marketing friends!
| South Side Music Hall | Brazos | Lone Star | Jack Daniels |
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| 8:15 – 9:00 | Women’s Elevation Panel and Breakfast – Panelists TBA | |||||||||
| 9:00 – 9:05 | Opening Remarks – Day Two Agenda | |||||||||
| 8:50 – 9:30 | Opening Keynote – Eric Enge, Perficient Digital – Topic TBA | |||||||||
| 9:50 – 10:30 | Mental Health Panel and Discussion – Jenny Halasz (Moderator), Michelle Stinson Ross, David Ogletree, Mark Traphagen, Kelsey Jones, Aisha Willis | |||||||||
| 10:30 – 10:50 | Morning Snack – Sponsor TBD | |||||||||
| 10:50 – 11:20 | Stephan Bajaio – Conductor From Gas-Guzzling Siloed SEO to Electric Multi-Channel Marketing: Build a Holistic Strategy for the Future |
Francois Goube – OnCrawl What I learned crawling 10 billion URLs and analyzing 5 trillion log lines |
Navah Hopkins – Wordstream Unlocking PPC Profit: Getting ROI out of any budget |
Site Reviews – Local SEO | ||||||
| 11:20 – 11:30 | Break | |||||||||
| 10:25 – 10:55 | Dixon Jones – Majestic Tips from the Top for Entity Based SEO |
John McAlpin – Cardinal Digital Marketing Guide to Automated vs Manual SEO Auditing |
David Ogletree Google Shopping Demystified |
Site Reviews – 2 speakers TBD | ||||||
| 12:00 – 1:20 | Lunch – Food Trucks Sponsored by TBD | |||||||||
| 1:20 – 2:10 | Adam Proehl – Nordick Click Interactive Google Ads – Basic to Advanced Tactics |
Ryan Jones – Publici Sapient Top SEO Failures – Tactics Not People or Companies |
Mark Bealin – Search Lab Chicago Local SEO Strategies for Short-term Wins and Long-term Dominance |
Site Reviews – 2 speakers TBD | ||||||
| 2:10 – 2:20 | Break | |||||||||
| 2:20 – 2:50 | Michelle Stinson Ross – Apogee Results Analytics and Attribution: Measuring the Success of Influencer Marketing |
Martha van Berkel – Schema App 10 Things You Don’t Know About Structured Data |
Mark Barrera – Ziff Davis Goodbye 10 Blue Links |
Site Reviews – SEO | ||||||
| 2:50 – 3:10 | Afternoon Snack – Sponsor TBD | |||||||||
| 3:10 – 3:40 | Dan Leibson – Local SEO Guide Local SEO |
Courtney Cox Wakefield – Children’s Health How to scale optimization for voice answers and featured snippets |
Mark Irvine – Wordstream Evolved Text Ads – 5 Tricks for Writing New Ads After the Text Ad Reboot |
Site Reviews – PPC | ||||||
| 3:40 – 3:50 | Break | |||||||||
| 3:50 – 4:20 | Dave Davies and Mary Davies – Beanstalk Internet Marketing Rock Your UX For Higher Conversions & Rankings |
Chris Long – Go Fish Digital How Google Views Your Site Differently Than Users |
James McNulty – UpBuild Page Speed Insights: The Ballad of Improving Performance |
Site Reviews – 2 speakers TBD | ||||||
| 4:20 – 4:25 | Break | |||||||||
| 4:25 – 5:15 | Keynote Duane Forrester Discoverability: Search and AI’s Impact on Consumer Behavior |
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| 5:15 | Conference Close – Lockhart BBQ Unofficial Happy Hour | |||||||||