The State of Search agenda is up! We offer the best speakers on digital marketing in the industry – people with real-world experience. And since our conference is presented by a local non-profit, DFWSEM, we are here to serve YOU our friends in marketing.

This year take advantage of our site reviews – we will have a breakout room so you can ask our experts your specific questions!

State of Search conference location:
Gilley’s
1135 S Lamar St.
Dallas, TX 75215

Day One Agenda (Monday, Nov 4) | Day Two Agenda (Tuesday, Nov 5)

Day One Agenda

  South Side Music Hall Brazos Lone Star Jack
Daniels
8:00 – 8:45   Registration and Breakfast
8:45 – 8:50 Conference Welcome / Opening Remarks – Bart Peters & Bill Hartzer
8:50 – 9:30 State of Search Keynote – Jenny Halasz
Your Search Diet: How Not to OverEAT
9:30 – 9:45 Day 1 Instructions and Lunch Details
9:35 – 9:45   Break
9:45 – 10:15 Nagendran (Nagu) Rangan – Microsoft
SEO – The Search Engines Point of View
Jesse McDonald – IBM
Laying a Stronger Foundation for SEO
Cameron Gawley – BuzzShift
Social Media
Site Reviews – Navah Hopkins – PPC
Tony Wright – PPC
10:15 – 10:25   Break
10:25 – 10:55 Casey Markee – Media Wyse
WordPress SEO Optimization: Beyond Gutenberg
Justin Liles – Advice Local
The technical side of Local SEO
AJ Wilcox – B2Linked
LinkedIn Ads – The B2B Marketer’s Secret Weapon
Site Reviews – John McAlpin – SEO
Keith Goode – Technical SEO
10:55 – 11:05   Break
11:05 – 11:35 Kelsey Jones – Thruline Marketing
How to Create a Year’s Worth of Content Ideas in Two Hours
Damian Rollison – Brandify
Optimizing Local Listings with the Google My Business API
Steven Hammer – Rank Hammer
Putting the M back in SEM
Site Reviews – Greg Gifford – Local SEO
Jenny Halasz – SEO
David Mihm – Local SEO
11:35 – 1:00   Lunch – Food Trucks
1:00 – 1:35 Keynote – David Mihm, Thrive Hive – What We’ve Learned from over 20,000 Google My Business Profiles
1:35 – 2:05 Panel
Steven Hammer [PPC], Casey Markee [SEO], Michelle Stinson Ross [Social], Justin Liles (Local SEO), Holly Starks (YouTube)
State of the Industry
2:05 – 2:15   Break
2:15 – 2:40 Chris Lang – Klean13
Email Inboxing – Your Best Conversion via SEO
Blake Denman – RicketyRoo
The Dwight Schrute Code to Local Link Building
David Szetela – FMB Media
Conquering Google Ads Display Advertising – the GDN Tamed
Site Reviews – Martha van Berkel – Schema
David Ogletree – Usability
2:40 – 2:45   Break
2:45 – 3:25 Mark Traphagen – Aimclear
The Content Mindset: Why Content Must Drive All Your Marketing Channels
Chris Silver Smith – Argent Media
Google’s Quality Scoring for SEO
Jarrett Shaffer – leftrightlabel
Facebook Advertising: Setting Yourself Up for Success – Basic to Advanced Tactics
Site Reviews – Steven Hammer – PPC
Dave Davies –
3:25 – 3:35   Afternoon Snack
3:35 – 4:05 Frédéric Dubut – Bing
How Search Engines Use Deep Learning to Improve Their Algorithms and Satisfy Users
Kristine Schachinger – Sites Without Walls
Entities, Search, and Rank Brain: How it Works and Why it Matters
Julie Jones – Five Checks for Better Data Integrity in Google Analytics Site Reviews – Chris Lang – Email Delivery
Jarrett Shaffer – Facebook Ads
Holly Starks – YouTube
4:05 – 4:15   Break
4:15 – 4:45 Bryant Garvin – Chamber Media
Level Up from a Product Seller to a Brand Builder – Video Marketing
Arsen Rabinovich – Top Hat Rank
Triage and Diagnosis of SEO Issues
Digital Marketing Jobs & Careers Site Reviews – Casey Markee – SEO
Kelsey Jones – Content
Bob Tripathi – SEO & Content
4:45 – 4:55   Break
4:55 – 5:45 Keynote
Greg Gifford
Topic TBA
5:45 – 5:55 Day One Closing Remarks
6:15 – 10:00 Half Time Party!! – The Loft

Be sure and stay for the Halftime Party – network with your digital marketing friends!

Day 2 Agenda – Tuesday, Nov 5

  South Side Music Hall Brazos Lone Star Jack
Daniels
8:15 – 9:00   Women’s Elevation Panel and Breakfast
9:00 – 9:05 Opening Remarks – Day Two Agenda
8:50 – 9:30

Opening Keynote – Eric Enge, Perficient Digital
Thriving in a Changing Google SERP World

9:50 – 10:30 Mental Health Panel and Discussion – Jenny Halasz (Moderator), Michelle Stinson Ross, David Ogletree, Mark Traphagen, Kelsey Jones, Aisha Willis
10:30 – 10:50   Morning Snack – Sponsor TBD
10:50 – 11:20 Christine Schrader – Conductor
From Gas-Guzzling Siloed SEO to Electric Multi-Channel Marketing: Build a Holistic Strategy for the Future
Francois Goube – OnCrawl
What I learned crawling 10 billion URLs and analyzing 5 trillion log lines
Navah Hopkins – Wordstream
Unlocking PPC Profit: Getting ROI out of any budget
Site Reviews – Blake Denman – Local SEO
Mark Bealin – Local SEO
11:20 – 11:30   Break
10:25 – 10:55 Dixon Jones – Majestic
Tips from the Top for Entity Based SEO
John McAlpin – Cardinal Digital Marketing
Guide to Automated vs Manual SEO Auditing
David Ogletree
Google Shopping Demystified
Site Reviews – Martha van Berkel – Schema
Tony Wright – Technical SEO
12:00 – 1:20   Lunch – Food Trucks
1:20 – 2:10 Adam Proehl – Nordick Click Interactive
Google Ads – Basic to Advanced Tactics
Ryan Jones – Publici Sapient
Top SEO Failures – Tactics Not People or Companies
Mark Bealin – Search Lab Chicago
Local SEO Strategies for Short-term Wins and Long-term Dominance
Site Reviews – Martha van Berkel – Schema
Michelle Stinson Ross – Social Media
2:10 – 2:20   Break
2:20 – 2:50 Michelle Stinson Ross – Apogee Results
Analytics and Attribution: Measuring the Success of Influencer Marketing
Martha van Berkel – Schema App
10 Things You Don’t Know About Structured Data
Mark Barrera – Ziff Davis
Goodbye 10 Blue Links
Site Reviews – Kristine Schachinger – SEO
Ryan Jones – SEO
2:50 – 3:10   Afternoon Snack
3:10 – 3:40 Dan Leibson – Local SEO Guide
Local SEO
Courtney Cox Wakefield – Children’s Health
How to scale optimization for voice answers and featured snippets
Mark Irvine – Wordstream
Evolved Text Ads – 5 Tricks for Writing New Ads After the Text Ad Reboot
Site Reviews – David Szetela – PPC
Dave Davies – PPC
David Ogletree – PPC
3:40 – 3:50   Break
3:50 – 4:20 Dave Davies and Mary Davies – Beanstalk Internet Marketing
Rock Your UX For Higher Conversions & Rankings
Chris Long – Go Fish Digital
How Google Views Your Site Differently Than Users
James McNulty – UpBuild
Page Speed Insights: The Ballad of Improving Performance
Site Reviews – Chris Lang – Email Delivery Michelle Stinson Ross – Social Media
4:20 – 4:25   Break
4:25 – 5:15 Keynote
Duane Forrester
Discoverability: Search and AI’s Impact on Consumer Behavior
5:15 Conference Close – Lockhart BBQ Unofficial Happy Hour

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