Zack Bedingfield is head of paid marketing at CallRail, a call tracking/marketing analytics platform based in Atlanta, Georgia. With a broad background in marketing, Zack has been passionate about helping clients and brands funnel their marketing spend into the proper channels so that no dollar goes wasted. Following this credo, Zack has scaled up CallRail’s paid marketing strategy nearly 400% in under 2 years.
Originally starting as a copywriter at an agency in Clearwater, FL, his breadth of knowledge both about paid search marketing, but also marketing as a whole makes for a nuanced approach to digital marketing.
With the right tech stack and the right people Zack believes the opportunities to scale a program like this are nearly limitless as we dive deeper into all levels of the funnel and analyze our leads and revenue more critically.