Susan has spent the last 17 years in digital marketing, with a concentration in paid media. She has spoken and taught all over the world about effective marketing within Google Ads and Facebook Ads, and worked with cutting edge, well-known brands to help them thrive in digital advertising. Her practical knowledge combines with her industry observations to help advertisers see around the corners of what’s coming, and she has guided brands and teams to excel with data-backed creative concepts.
She has been quoted in publications such as Wired and NPR, and is the paid media reporter for SearchEngineJournal.com. She is currently the Director of Paid Acquisition for Nextiva, and frequently does fractional CMO work for B2C brands.