Ruth Burr Reedy is the Vice President of Strategy at UpBuild, a boutique marketing agency specializing in technical SEO, advanced web analytics, and whole-funnel technical marketing strategy. At UpBuild, Ruth leads a team of technical SEO experts with the goal of providing clients as much value as an in-house SEO team would do. Ruth has been working in SEO since 2006; she’s worked at agencies, as an independent consultant, and in-house, including a stint as the Head of SEO at Moz. Ruth lives in Oklahoma City, OK with her partner, kid, and dog.