Michael Ulrich is the Director of Analytics Development for the Digital Intelligence team at Wpromote. Bring up Google Tag Manager, JavaScript, Ajax, or jQuery at a party – or in the office – and you’ll have a forever friend in Mike. The digital technology aficionado eats, breathes, and dreams of analytics. During his 5 years at Standing Dog Interactive, now Wpromote, Mike helped build and manage a team that’s taken data from the back-ends of our clients’ websites and turned it into front-end marketing and remarketing gold. In his spare time, you can find Mike changing diapers and playing daddy to his 2-year-old son.