Kirk Williams, named a Top 10 Rising Star in PPC for the second year in a row, lives and breathes SEM. He’s especially fond of getting results out of your PPC campaigns.
You’ll find his work on top marketing sites including Moz, PPC Hero, Search Engine Land, and the Bing Advertising blog. When not hiking through the ever-changing forests of PPC, you’ll find Kirk hiking mountains, fly-fishing, and volunteering at his local church.
Kirk has been long-time friends with the DFWSEM team and is psyched to bring his PPC knowledge to the heart of Texas where he’ll indulge in mouthwatering BBQ that can’t be found in his hometown of Billings, Montana.
His sweet spot is squeezing ROI out of PPC. He’s witnessed many small businesses try and do it all themselves, only to fall short — and recommends sitting down with an experienced PPC professional.
“Content without Context is awkward and out of place. Content needs Context to give it strength and meaning. Context needs Content for substance.” — Kirk Williams
(MA in Theology, now a PHD in PPC)
Kirk has a proven digital marketing track record. His accreditations include being a Google Adwords Certified Professional, a Google Analytics Certified Professional, as well as a Bing Ads Accredited Professional.
What separates him from the pack? He’s put in his 10,000 hours of PPC experience. Now that’s some serious dedication to the SEM trade.
Kirk plans to bottle up a batch of his invaluable PPC insight, move that bottle through airport security, and unleash it all at State of Search.