John McAlpin

John McAlpin

John McAlpin leads the SEO strategy for Cardinal Digital Marketing, a national healthcare SEO agency that focuses on serving enterprise healthcare companies across the United States. Currently located in Dallas, John is deeply engaged in both the local and national SEO community and has a strong background in technical SEO, web development, and digital marketing strategy. John is also a VIP contributor for Search Engine Journal where he provides in-depth guides about automation and data studio integrations.

Interview with John McAlpin

by Taylor Murchison

Tell us a bit about yourself, what you do, and what your company does.

I’m the SEO Director for Cardinal Digital Marketing, an Atlanta healthcare digital marketing agency that focuses on helping patients across the country find access to the best healthcare providers.

In addition to managing the SEO strategy for Cardinal Digital Marketing, I’m also a VIP Contributor to Search Engine Journal. I frequently write about data integrations and technical SEO.

What will you be speaking about at the State of Search Conference this year?

I will be speaking about SEO auditing and how to blend manual and automated techniques to uncover better data to drive better SEO strategy. 

What are the key takeaways you’d like the audience to get when they come to your session?

Learn to ask better questions and don’t trust machines to have all of the answers.