Jaci Russo, co-founder and CEO of brandRUSSO, is a Brand Strategist with more than 25 years of experience on a national level in a cross-section of industries. Her experience has included strategic planning, brand management, national product launches, and media management for local, regional and national clients. Jaci is a 2020 graduate of the Goldman Sachs 10,000 Small Business Program and is also recognized as a Professional Certified Marketer by the American Marketing Association.
Jaci began her career at Creative Artists Agency (CAA) in Los Angeles, California working as a Junior Talent Agent for clients such as Helen Hunt, David Letterman, Blair Underwood, Bonnie Hunt, Janine Turner, Mimi Rogers, Jennifer Grey, and Gwyneth Paltrow – developing projects, negotiating contracts, and creating opportunities. Jaci then took on the role of Executive Assistant to Chairman and CEO, Barry Diller. Jaci returned to her hometown of Lafayette, LA and formed her own branding agency in 2001. She’s an avid University of Louisiana Ragin Cajuns fan and has served on countless nonprofit boards and civic organizations. You can catch her in her Cayenne the Pepper suit or around town with her husband and four kids.