As the Data Services Supervisor at PMG, Blake Burch directs the roadmap and strategy for the Data Engineering, Data Activation, and Data Innovation teams which specialize in structured data management, experimental analysis, workflow automation, and algorithm development for PMG’s diverse client portfolio. Thanks to his quick wit and strong technological acumen, Blake also supports new business development across the agency by developing innovative paid search, shopping campaign and data management strategies throughout the acquisition and onboarding phases for new PMG clients; working closely with each client and development team to set every client up for optimal digital performance and success.
Currently, Blake dedicates his time across all PMG clients; working to improve process efficiencies, and further develop their data management and search strategies. Along with his work at PMG, Blake is also a member of Google’s Americas Performance Advertiser Council providing feedback on new developments and product challenges to help shape the future of Google’s advertising product offerings.
Blake holds a Bachelor of Business Administration in entrepreneurial management & marketing from Texas Christian University and has spoken at Google Peak Performance Summit, and more recently at the State of Search 2017.