Navah Hopkins is part of the Thought Leadership and Customer Success teams at WordStream. She’s worked in digital marketing since 2008, and in paid search since 2012, committed to helping advertisers across all industries. When she’s not helping customers or speaking at conferences, Navah enjoys gaming with her husband and cuddling with her two cats and rescue dog.
Unlocking the Full Potential of Your Budget
by Jen Breeding
We welcome back Navah Hopkins to State of Search where she will be hosting a session on the reasons budgets may not be delivering ROI and how to harness structure, channel, keyword/audience theory to unlock your budget’s full potential. This will include search, social, and display.
Navah Hopkins is part of the Customer Success and Thought Leadership teams at WordStream. WordStream is a software empowering SMBs and the agencies who serve them to manage and optimize their Google ads, Bing, and Facebook accounts through our online tools and subject matter expert services.
She began working in digital marketing in 2008, transitioning from SEO to paid search in 2012. Since that time she’s worked with SMBs and the agencies who serve them across the globe, helping them unlock the full potential of their budgets, as well as turn PPC into a scalable part of their organizations.
When she’s not working with clients, she shares lessons learned through international conferences including SMX, PubCon, State of Search, HeroConf, Advanced Search Summit, Search Marketing Summit, Google customer events, as well as local workshops. She was named one of the top 25 most influential PPC marketers, and likes to pay it forward by mentoring future marketers at local universities.
Navah loves gaming with her husband and playing with her rescue dog, HK-47 (Star Wars), and Ocicat, Chinook. Connect with her on twitter @navahf and follow #ppcpuppy on Instagram for ppc tips from HK.
About Jen Breeding
Jen Breeding is a digital marketing leader with more than 7 years experience specializing in Search Engine Optimization (SEO) and over 15 years as a marketing/advertising industry professional. Her expertise is in Technical SEO, Content Creation and Architecture, and Search Analytics.