Mark Traphagen started out as a teacher. Then, in the early 2000’s, he was introduced to the world of digital marketing. Mark is the VP of Content Strategy for AimClear.
Mark spoke at State of Search for the past several years and we simply had to get him back. He’s a regular speaker at conferences so his schedule is regularly booked. Just this year, he’s spoken at MozCon, Searchfest, SMX West, and others.
Mark is fearless when it comes to marketing strategies. He was once chased by gun-toting Palestinian guards in Jerusalem. We’ve heard it was not marketing related, but reports are sketchy.
His ability to harness the power of social media has been quite impressive. He was named by Moz as one of the top 5 people to follow on social media. Rand Fishkin, the Founder of Moz, said this when talking about Mark’s social media expertise: “This is not a man, but instead a machine intelligence sent to show us what incredible participation in social media looks like.”
Community around social media, content and branding has propelled Mark from the classroom to conference stages. We love having him back!
The Content Mindset: Why Content Must Drive All Your Marketing Channels
By Jen Breeding
State of Search proudly announces speaker Mark Traphagen, VP of Content Strategy for Aimclear, an integrated marketing agency serving clients from medium-sized businesses to top brand enterprise. He helps develop integrated, channel-agnostic strategies that make use of psychographically-relevant content.
Mark’s State of Search session will cover The Content Mindset: Why Content Must Drive All Your Marketing Channels.
Key concepts include:
- Content is the environment in which marketing takes place. In some sense, all marketing is the right content to the right person at the right time.
- To understand what makes content effective is to understand what makes marketing work.
Attendees will learn:
- How to get a content mindset and see everything with “content eyes”
- How to create marketing assets that are exactly right for audience/situation/needs
- How to upgrade all marketing campaigns by applying the principles of effective content.
Mark will also be part of the mental health panel discussion on day two of State of Search, representing LGBTQ+ members of our industry. He lives in Durham NC where he enjoys participating in onstage storytelling as well as playing mandolin in an acoustic/roots/bluegrass band.
About Jen Breeding
Jen Breeding is a digital marketing leader with more than 7 years experience specializing in Search Engine Optimization (SEO) and over 15 years as a marketing/advertising industry professional. Her expertise is in Technical SEO, Content Creation and Architecture, and Search Analytics. Jen has long term partnerships as an SEO Consultant for digital marketing agencies ROI-DNA in San Francisco, Carlton Marketing & PR in Boston, and Link Right Media in Dallas.