Kelsey Jones, Content Director at Thruline Marketing, is the former Executive Editor of Search Engine Journal, one of the top search marketing publications, with about 2M pageviews per month currently. She managed about 70 active contributors, vetted new contributors, managed the entire editorial process, and co-hosted the Search Engine Nerds podcast.
Additionally, she has been a featured speaker at Digital Olympus, SEJ Summit, SMX East, Online Marketing Institute, Pubcon, Digital Marketing Institute, LaunchThat, and Nonprofit Connect – just to name a few.
Kelsey conducted interviews with experts from CopyPress, Bing, WordStream, Canva, Microsoft, Carfax, Ford, Searchmetrics, and more.
Her clients include Ford, Contour Living, Woobox, Marketing Evolution, Intuit, Bounty, Gazelle, Tophatter, Incfile, Salesforce, and Yelp.
Interview with Kelsey Jones
By Reese Oxner
I recently talked with Kelsey Jones from Thruline Marketing about her upcoming session at the State of Search digital marketing conference in Dallas. She gave me a preview of what she will discuss.
What will you be speaking about at the State of Search this year?
How to easily come up with enough blog content ideas to power your entire next year!
What are the key takeaways that you’d like the audience to get when they come to your session?
That brainstorming and scheduling content ideas aren’t as daunting as they think and once you concentrate on what you want to teach the audience, the rest comes more easily.
Tell me a little about yourself, what you do, and what your company does.
My main job is leading a team of three as a Content Director at Thruline Marketing. We work on our owned websites in the education marketing space, creating content for potential higher ed students of all ages. I also am a writer for a few SEO and marketing outlets and help clients with their social media in my spare time through my company, Six Stories. I’m from Kansas City and enjoy reading, traveling, and teaching my toddler son the value of a good, classic rock song. 🙂
What is the importance of this conference?
State of Search is so special to me because the organizers truly go the extra mile to make sessions new, fresh, and actionable. Many other conferences have the same sessions every year, but I always learn something new at SoS. Plus Dallas is full of good food, and it’s great to see all my speaker friends each year that I come!