Greg Gifford has over 17 years of online marketing and web design experience, and he speaks internationally at digital marketing conferences, teaching thousands of small business owners and marketers how to get their sites to show up higher in local search rankings.
Greg also spends his time doing freelance website design and SEO for local businesses. He graduated from Southern Methodist University with a BA in Cinema and Communications, and has an obscure movie quote for just about any situation.
State of Search Keynote Highlight: Greg Gifford on Local SEO
by Dan Bagby
Gregg Gifford is returning to State of Search with an eye opening presentation on local SEO. He will be sharing why you should be working on local SEO for most of your clients, entity search and new features in Google My Business that make businesses stand out.
I asked Greg a few questions to see what all he had it store for us at State of Search.
You have spoken at State of Search before, what keeps you coming back and is there anything you are looking forward to this year?
I kind of feel like State of Search is my baby. Back in the early days, I ran the conference – years 2 and 3 were completely handled by me. It’s been amazing to see it grow into the killer conference that it is today. I love the fact that there’s a focus on Local SEO, with multiple sessions… and I love that so many awesome speakers get to come to my hometown and I get to see everyone that I’m friends with one last time before the end of the year. More than anything, I’m looking forward to seeing some of the speakers I haven’t seen in a while.
What will you be talking about?
My keynote will be all about Local Search, but with a different focus than most Local presentations. Tons of marketers do SEO for businesses with physical storefronts, yet they don’t know about Local SEO or don’t think they need it. My presentation will focus on opening people’s eyes to the fact that they probably need to be doing Local SEO for some (or all) of their clients. It’s also going to talk about entity-based search, and how Google is trying to figure out how to use real-world signals as ranking signals – and how the people doing traditional SEO can look to what’s going on with Local to see what’s coming in the future (since Local SEO has always been entity-based). I’ll also share some of the new features in GMB that can really help businesses stand out and get more attention.
What are a few key takeaways from your session?
- A ton of people need Local SEO and don’t realize it
- Local SEO helps with mobile search
- real-world signals will soon outweigh links and content
- Local Search is a huge part of the zero click search craze
- GMB is the key to future success in local search
About Dan Bagby
Dan has been working in SEO for over 10 years and currently runs his travel website, Honeymoon Always. Previously he managed SEO for several brands including Whole Foods Market and has been a columnist for SearchEngineLand. Find him on twitter @danbagby.