Eric Enge is the General Manager of Digital Marketing at Perficient Digital. He is the lead co-author of The Art of SEO, a 900+ page book that’s known in the industry as “the bible of SEO.” In 2016, Enge was awarded Search Engine Land’s Landy Award for Search Marketer of the Year, and US Search Awards Search Personality of the Year. He is a prolific writer, researcher, teacher and a sought-after keynote speaker and panelist at major industry conferences.
Prior to Perficient Digital, Enge was the founder and CEO of Stone Temple, an agency that grew to 70 people, and that served more than a dozen Fortune 500 companies on an ongoing basis. Stone Temple was named Best Large SEO Agency at the US Search Awards in 2016. Perficient Digital acquired Stone Temple in July of 2018. Perficient Digital is a full-service digital marketing agency that provides a broad range of SEO, content marketing PPC, analytics, web development, mobile app development, social media marketing, and much more.
Enge creates and leads each of Perficient Digital’s acclaimed research studies, and writes regularly on Perficient Digital’s Digital Marketing Excellence blog and is a columnist at Search Engine Land. His passion for teaching is evidenced through custom training modules that he designs and delivers to executives, laymen and highly technical SEO professionals.
In his free time, Eric enjoys playing basketball and drinking wine (but not at the same time).
Interview with Eric Enge
By Dan Bagby
Eric Enge will be opening the 2nd day of State or Search 2019, sharing what he learned from an extensive study of search features and how they impact overall search results. I asked Eric a few questions to see what we should expect.
1. You have spoken at State of Search before, is there anything specific that keeps you coming back or that you are looking forward to this year?
The State of Search event has always been a great event. Excellent speakers and a great location help. There is also the awesome networking that helps too. I also like to use the State of Search event to share some of my latest thinking on key aspects of search.
2. What will you be talking about?
I’m bringing some serious data on how search features impact the overall search results. By serious data, I mean 3 terabytes of data. What we’ve done is collaborated with Authority Labs to track the SERPs for 2M queries on a daily basis for 30 days. Then we paired that with Jumpshot data (via their relationship with Authority Labs) to get CTR data for each set of SERPs.
With all of that information we then performed a comprehensive analysis of the impact on CTR to the organic search results for: featured snippets, ads, site links, image carousels, video carousels, and many other types of search featured. I believe this will be the most comprehensive analysis of its kind that has ever been done. I can’t wait to present it for the audience at State of Search!
3. What are a few key takeaways from your session?
Here is what you’ll learn:
1. The state of CTR to the organic results.
2. The impact that branded search queries have on CTR.
3. The true CTR for non-branded search queries.
4. The impact of many search features on overall CTR.
Come to this session, it’s going to be so packed with information that you’ll go crazy!
About Dan Bagby
Dan has been working in SEO for over 10 years and currently runs his travel website, Honeymoon Always. Previously he managed SEO for several brands including Whole Foods Market and has been a columnist for SearchEngineLand. Find him on twitter @danbagby.