Blake Denman

Blake Denman

Blake Denman is the Founder & Pres. of RicketyRoo Inc. RicketyRoo specializes in local SEO & paid search marketing for small to medium-sized businesses.

Blake Denman is the President & Founder of RicketyRoo Inc, a local SEO agency based in Bend, Oregon. Blake has more than 12 years of local SEO and paid search marketing experience working with industries ranging from addiction treatment centers, law firms, dentists, multi-location companies, and professional services.

Blake is a contributor to the Moz Local Search Ranking Factors Survey and speaks at conferences around the US about local search.

Interview with Blake Denman

by Reese Oxner

I recently talked with Blake Denman from RicketyRoo Inc about his upcoming session at the State of Search digital marketing conference in Dallas. He gave me a preview of what he will discuss.

What will you be speaking about at the State of Search this year?
I will be speaking about link building for local SEO.

What are the key takeaways that you’d like the audience to get when they
come to your session?
There’s a lot of talk about entity optimization. Keep it simple and focus on building a
better, local brand. Google’s purpose is to help show what’s popular in the offline world in the online world. Want to rank better locally? Focus on building a better local brand.

How do you do that? First, know who your customers are, then get active in your local community. The other key takeaway is to stop focusing so much on third-party metrics to determine the value of a link.

Tell me a little about yourself, what you do, and what your company does.
My name is Blake Denman, and I’m the President & Founder of RicketyRoo Inc, a local SEO agency based in Bend, Oregon. I have more than 12 years of local SEO and paid search marketing experience. I’m a contributor to the Moz Local Search Ranking Factors Survey and speak and conference about local search. Oh, and I love “The Office.”

What is the importance of this conference?
State of Search brings in great speakers and is a smaller conference compared to a lot of the others. Instead of wading through 10k people to find an industry friend or make a new one, State of Search’s environment isn’t overwhelming. And BBQ. BBQ is important.