AJ Wilcox is a LinkedIn Ads pro who founded B2Linked.com, a LinkedIn Ads-only agency, in 2014. Official LinkedIn partners, they manage among the world’s largest ad accounts worldwide. He’s a ginger & triathlete. He & his wife live in Utah, with their 4 kids, and his company car is a wicked-fast gokart.
Interview with AJ Wilcox
By Taylor Murchison
Tell us a bit about yourself, what you do, and what your company does.
I run an ad agency that only runs LinkedIn Ads. Super niche, and a bit of a one-trick pony. I love cars and short walks on the beach because anyone who says they like long walks on the beach is a liar.
What will you be speaking about at the State of Search Conference this year?
What are the key takeaways you’d like the audience to get when they come to your session?
Who should and shouldn’t advertise on LinkedIn, what types of ad formats to use for success, and what types of offers work.