Adam is a Partner & Co-Founder at NordicClick Interactive, a Digital Marketing Agency based in Minneapolis. His agency specializes in driving customer acquisition efforts for consumer brand/retailers, B2B manufacturing, health care / med-tech, and other highly regulated industries.
He’s a 20 year veteran of Digital Marketing and has worked with startups to Fortune 100 clients. Adam has also spoken at many industry events over the years and currently writes for Search Engine Journal.
PPC Tactics – Beginner to Advanced
by Jen Breeding
We’re pleased to welcome Adam Proehl as a speaker at the upcoming State of Search Conference. Adam’s session will cover beginner to advanced PPC Tactics around these key ideas:
1) If your brand is in the early stages of a PPC program, be patient and learn what will work for you.
2) Understand that no PPC program will return a sustainable ROI without support from other demand generation tactics like social, programmatic, offline advertising, good branding, etc.
3) Automation is here (and will only grow) whether you embrace it or not. Learn the specific applications and benefits to your program, experiment with it, and measure the results carefully.
Adam is a Partner & Co-Founder at NordicClick Interactive, a Digital Marketing Agency based in Minneapolis and specializing in driving customer acquisition efforts for consumer brands, B2B manufacturing, healthcare, and other highly regulated industries. A 20-year Digital Marketing vet, Adam has worked with startups to Fortune 100 clients and has spoken at many industry events over the years. He is also a writer for Search Engine Journal.
Adam lives with his wife, now empty-nesters (except for the dog, of course!), their two children now in college. When he’s not working, he enjoys spending time on the lake. And you know what else he enjoys? Real Texas BBQ. When asked if there’s anything else we should know, he said “…that I’m looking forward to some real Texas BBQ during my visit!” Get on down here, Adam, the BBQ is waiting!
About Jen Breeding
Jen Breeding is a digital marketing leader with more than 7 years experience specializing in Search Engine Optimization (SEO) and over 15 years as a marketing/advertising industry professional. Her expertise is in Technical SEO, Content Creation and Architecture, and Search Analytics.