Speaker:John Lee
Summary:On the fence about expanding your online marketing efforts to social ad platforms like Facebook Ads, LinkedIN Ads or Twitter Ads? Learn how to transfer your existing PPC and display skills to manage social media advertising campaigns!
Action Item 1:What is different and the same about research and preparation.
Action Item 2:You already rock at writing ads. Learn how to amplify those skills for social.
Action Item 3:Analysis, reporting and making changes to improve performance.