Creating a blog is easy. However, if you’re looking to generate a mountain of business leads from your blog, there are a number of steps that you need to take. This session will teach you how to transform your blog from merely a collection of posts, into a business tool that attracts, engages and converts the right audience at the right time in the right way. We’ll explore strategies based on neuroscience and behavioral analytics, and we’ll review conversion optimization strategies and tools to enable you to put the concepts into action.
Learn how to..
- Architect and produce a successful blog.
- Ensure that your blog ranks well in Google and drives organic site traffic.
- Learn advanced conversion optimization strategies and techniques.