In this session, I will review concrete client examples of the most common and detrimental SEO mistakes. From sitemaps to metadata to using eCommerce’s most popular platforms like Salesforce Commerce Cloud and Magento 2, I will reveal the do’s and don’ts of major eCommerce SEO. Through content opportunities, site HTML optimization, and rules-based platform set up, I will reveal how we have helped global top brands like Mattress Firm, Sam Ash, and TOMS to approach retail eCommerce Search Engine Optimization strategy and the numbers to prove it.
- The most common mistakes to look out for in eCommerce SEO
- How to better leverage their eCommerce platform for SEO
- Concrete examples of what can go wrong and right with SEO, with numbers to back it up