Bruce Clay, Inc
Did you know that there are a primary set of factors that you can audit that will help move the needle? They include content, links, and technical SEO. But, site audit items can number into the hundreds. In this session, Brian will help tackle the specifics of site auditing – how to do it, what to report on, what to fix, and other non-audit factors to consider that will influence how you present your audit.
Lesson 1: Introduction to the primary audit factors
Takeaways: Content, Links and Technical SEO are primary ranking factors that all SEOs target as part of their jobs. But what issues are important to focus on as part of an audit, and which issues are not? What is relevant vs. irrelevant when it comes to your site audit? These takeaways will help you develop a primary directive for your audit, and where to go from there.
Lesson 2: Crawl issues, technical issues, content issues
Takeaways: What crawl issues you should be investigating as part of your audit process, what technical issues, and what content issues. Crawl issues including crawl bottlenecks, crawler traps, robots.txt, and others. Content issues like keyword research and competition, technical SEO issues like site speed, mobile SEO, rel=canonical, and many others. These takeaways will allow you to compile your own site audit from scratch.
Lesson 3: Auditing your client’s link profile
Takeaways: How to discover what links are bad, what links are good, and how to make sure that your client never runs into another core algorithm update. These takeaways will help you create a better link profile for your client, making the site close to impervious to Google’s Core Updates.
Lesson 4: Putting it all together in a cohesive presentation
Takeaways: Learn about what must be communicated to your clients to learn about the why and the how of making sure that your clients do what is expected of them, and at the right times.