This case study heavy session will walk the audience through the steps that were taken to increase traffic to several different sites (CommercialTruckTrader, EquipmentTrader, PWCTrader) by ~50% YoY.
This session will cover short term and long term traffic projection models, getting your analytics to correctly work for you, competitive analysis, and how to use all this to prioritize your projects within your dev / product teams.
- How to model traffic both short term and long term
- How to assess what’s holding your site back now
- How to show potential value to get your SEO projects prioritized