These new larger formats are twice as big as traditional paid search ads. Expanded Text Ads bring on lots of excitement and opportunity. However, not all changes work out. Many marketers are realizing that bigger may not always be better. In this session, advertisers will become better prepared for the realities of this new ad format and how to test, measure, and evaluate ad copy in this new larger world.
* Learn about the common mistakes marketers are making with expanded text ads.
* Improve and optimize return-on-investment with ads
* See how these expanded ads work (or don’t work) on mobile