Ninety percent of consumers are not sure which brand they want to buy from, when they begin an online search – yet 76% of those consumers buy within 24 hours of typing in those generic words. How can you make sure they find your brands? Generic – or unbranded – search plays a critical and growing role in search queries. Online search is the new battleground where offline sales are won and lost – so it’s imperative for companies and their partner agencies to understand exactly how to control their ranking for both branded and unbranded search.
Join for a session that will unpack the findings from our latest industry report, Branded vs. Unbranded Search: Is it Better to be Known or Found? Join Uberall’s VP of Strategic Partnerships Kelly Benish to learn:
- How to leverage new consumer patterns in branded and unbranded search
- How to optimize for branded search across industries and regions
- How to supercharge your unbranded digital visibility through third-party management