When a shopper asks Alexa or Cortana or Siri to find a supermarket or drugstore, there’s only going to be one result. Coming up in position zero is the key to gaining a competitive edge as voice search takes over both on desktop and mobile. Smart speaker ownership grew by 40% in the last year; yet only 4% of brands are voice search ready (VSR). Not only are these businesses not being found by consumers searching locally, but consumers that do find these businesses (by chance or by direct search), are finding incorrect opening hours or address information. Marketers recognize the trend and are beginning to invest in VSR (35% of SMBs are increasing their voice-related marketing spend). Measuring VSR is a first step toward optimizing it, but few have accurately benchmarked it until now. In this session, we will clarify the confusing state of voice search readiness (VSR) — what it means to be ready, which businesses need to be ready, and what first steps to take to become ready; and offer insight into how optimizing VSR will drive revenue and engagement.
-Learn how to measure voice search optimization
-How brands can present the highest quality data in a structured way for voice or text queries, leading to instant engagement and voice-led, revenue-driving communication between shoppers and brand.
-Find out how businesses of all sizes can get ready as voice becomes the most prevalent modalities of search.