You need to be building better links than your competitors. There’s no other way to put it.
As SEOs, we need to stop chasing the same links as everyone else, otherwise, how can we expect to win?
To drive success and supercharge your SEO strategy, you need to be earning links that give you a competitive advantage, and that no longer comes from tactics such as guest posting, sponsoring blogger’s content or building private blog networks.
This session will share actionable insights into how marketers can create and promote contagiously creative content to build better links than everyone else. That’s content that gets people talking and which journalists and webmasters actually want to cover and link to.
The session will help attendees to understand what journalists from top-tier and niche press publications are looking for as stories and how to come up with campaign ideas and associated headlines which stand out a mile in a journalist’s busy inbox.
Attendees will walk away knowing how to come up with great ideas for content that journalists will want to cover, where to find reliable and trusted data sources, how to develop engaging linkable assets that add editorial value and how to pitch these to the press.
- Learn how data-driven content can earn links from top-tier press which give you a competitive advantage, position your brand as an industry authority and why it’s a more effective approach than traditional tactics; allowing you to earn links at scale which competitors will struggle to replicate.
- Learn how to find and create data-driven stories and newsworthy headlines, including a proven process on how to approach the ideation process and refine ideas into validated campaign concepts, as well as actionable insights on where to find trustworthy data sources.
- Find out what journalists really want from the content you’re creating and how to use these insights to develop creative assets which add editorial value and earn links and how to successfully pitch these to the press.