The graph is showing a downward trend in organic traffic. What’s the cause? Seasonality, changing market conditions, or are we blaming the competition this time? Often, this is the thought process purely because we don’t know for sure how our work is impacting organic traffic to the website. This talk is designed to help you diagnose drops in organic traffic in a practical, repeatable way. Learn how to identify what is causing loss of organic traffic and how to regain it.
- how to use a scientific experiment methodology to isolate outside influences on organic traffic
- narrowing down the causes of organic traffic growth and decline to prove if your SEO work is having an effect
- learn how to communicate the fluctuations