Everyone knows about Featured Snippets, People Also Ask, image carousels and about a dozen other search features that commonly jockey for space with our organic results. But in fact, we’ve documented over 800 distinct features that Google uses in search. Find out not only how volatile and query specific SERP appearance is today, but how that affects your true rankings as well as specific strategies to overcome and even take advantage of the constantly evolving results pates. Bottom line: SEO in 2020 needs to rethink what we mean by “ranking.” Here’s the new ranking paradigm!
– Why traditional rank tracking is dead forever
– How you should actually be tracking your keywords (and how to do it)
– How to achieve true search visibility in 2020