At its core, the foundations of SEO stay the same across SMB and enterprise-level sites. While these foundation items remain similar there are still several pieces of the puzzle that are vastly different, especially when working in an agency vs a large in-house environment. To become a well-rounded SEO professional, it is important to understand what these major differences are and how to adapt to meet these challenges. This session will be geared to those looking to expand their skillsets to conquer any type of SEO direction that their career will take them in.
In this session, attendees will learn:
– What elements of SEO are important to small sites vs enterprise sites and what can be ignored
– How to properly report on SEO initiatives to meet executive needs
– Important skills to master outside of SEO to help in an in-house role