When consumers try to buy items, they are usually struck by the overwhelming number of stores (online and offline) that they can choose to do business with. But it does not stop there. Consumers have to choose from amongst the large variety of brands available selling competing products. And therein lies the problem. Too many sites and too many products look similar to each other.
When trying to increase online sales, many brands are forced to compete on price, slugging it out with look-alike competitors. Just think airlines, automakers, business hotel chains, rental-car companies, or PC-clone manufacturers. Being called a “clone” can never be a good thing.
This where social media presents an enormous untapped opportunity. Used correctly, the social channel can build the brand and its presence. It can consistently create the right experiences for resolving customers’ needs, thus allowing brands to speak to their target market. It will help you create a distinguishable brand, one that customers fall in love with, and one that converts at a higher rate.
This session will help attendees:
- Unearth the consumers’ real motivations when using a product: the functional, emotional and social needs.
- Discover how to use social media to avoid leaving products or services vulnerable to customers who cannot distinguish it from other competitors.
- Create and execute a social media strategy that ensures your brand is synonymous with filling the need consumers have.